Rotterdam, Tuesday 22nd September 2020
With interest rates at historically low levels, the private capital markets saw a increasing influx of new capital and entrants into the market over the past years. As an industry that operates at the forefront of innovation, its leaders increasingly saw the necessity to adopt software solutions that provided them with a competitive edge. Dutch-based SaaS company Venturelytic provides these venture capital and private equity investors with a deal collaboration platform that keeps track of all relevant data during the dealflow and portfolio monitoring phase.
Over the course of the last years, more and more investors experimented with the use of software. “Most of them quickly noticed, however, that the tools available in the market were often generic sales tools and didn’t fit extremely well with their practices, or basically were complex legacy solutions that couldn’t meet the user experience investors were used to as consumers“ says Venturelytic’s CEO and co-founder Mathijs Heutinck. Being an investor himself, Heutinck saw that he and lots of other colleague investment managers were heavily in need of a tool that could take over their time-consuming repetitive reporting tasks, allowing them to focus on creating value to their portfolio companies.
Venturelytic released its beta-version approximately a year ago with a group of Dutch investors. “A year and a group of satisfied users further, Venturelytic goes live for the rest of the European investment ecosystem” says Heutinck. “We see a clear trend of investors becoming more data-driven and Venturelytic provides a secure foundation to further build upon. The current Corona crisis shows the importance of a closely monitored portfolio even more. Entrepreneurs love to work with actively operating and informed investors. Let’s hope a second Corona wave won’t hit us, so investors can go back to what they’re good at; create value”.
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